Selecting images is an act of storytelling. Each image should have its own expressive power—whether it captures a fleeting moment, a distinctive emotion, or an atmosphere that transports the viewer into another world.
This process shows how design elements come together seamlessly. Around 80–90% of the material is discarded to uncover the core of the project.
Even in my earlier career in traditional filmmaking, this principle was essential. Beyond the connecting shots that carried the story, it was the keyframes—those singular, striking images—that sparked curiosity and held attention.
This approach remains central to my creative process. With each project, I refine and repeat it, creating a flow that feels purposeful and resonates.